Sugam Asani, Chief Brand Officer at Bestseller India, is a highly experienced retail industry professional with over 18 years of expertise in Products, Merchandising, Sourcing, and Buying. Being a NIFT Alumni, he has worked across various genders and categories, including Apparel, Footwear, Accessories, and Innerwear. Sugam has a strong entrepreneurial spirit and has handled verticals from product to sales & has previously held Brand Head position for Jack & Jones and ONLY in Bestseller India & GM position in Benetton group Italy.