Mr. Sanjay Vakharia is the co-founder and CEO of India's leading youth fashion denim brand, Spykar. 

He has been instrumental in taking Spykar from a start-up to a Rs.550 crore business and a nationally renowned brand. His journey started with co-founding Spykar and then building the brand through his Marketing and Brand building efforts.

The business was acquired by the Metdist Group from Prasad Pabrekar in 2014. The Metdist Group is owned by the Bagri family, led by Apurv Bagri. The group is a global conglomerate with diversified interests in metal, hospitality, fashion, and technology.

Before joining Spykar, Sanjay was associated with Magna Publications as Export Manager under the Garments sections, where he used to overlook the marketing network in the US and UK markets. Post-launching Spykar in 1992, Sanjay would go on to expand and chart out a marketing and distribution strategy of retailing the denimwear brand into 900+ multi-brand clothing outlets, 600+ National chain stores, and over 260 EBOs across the country. 

Under his astute leadership, the brand continues to grow and innovate. Post the lockdown, they launched a contemporary innerwear brand, UnderJeans. They have also ventured into women’s wear, expanding their existing portfolio for men. Accessories, footwear, and backpacks are other product lines under the Spykar umbrella.

A father of two, Sanjay is a family man. He believes in staying young and restless himself and is a hands-on leader. He lives to blend his love for travel and food with his business travel. And lifestyle business takes him to many interesting places.

With his 32 years of experience in the lifestyle segment of the market, Sanjay believes in sharing his experiences with budding entrepreneurs and marketing enthusiasts. Recently he was the panellist and speaker at the Leadership Series held at Jio institute, sharing the platform with top industry leaders from fashion marketing and advertising. He was the key speaker at #ChangeMasters - India’s first and largest conference for future leaders of the Intimatewear Industry, sharing his knowledge and experience. 

He was also a part of Denim Talks, an exclusive Denim Industry CXO’s Panel Discussion. Under his leadership, Spykar has won a string of other reputed titles and awards, naming a few would be:

• E4m Pride of India Brands The Best of Award
• Most Admired Fashion Brand of the year: Jeans and Casual Wear at 21st Annual images Fashion Awards
• Retail Tech Icons Awards
• Franchise Retail Awards.

He strongly believes that he and his team of highly motivated and committed colleagues are the best in the industry like the brand that they have built.