V Sunil began his career in India’s foremost advertising agencies. In 2002, during his tenure as Creative Director at Ogilvy, he created the iconic Incredible!ndia Campaign. In 2003, Sunil founded [A], which went on to become India’s most successful independent agency. In 2014, responding to an urgent brief from the Government of India, Sunil created Make in India – a brand that instantly turned into a global movement.

In 2015, Sunil co-founded the JDH Urban Regeneration Project and in 2016, set up Motherland Joint Ventures with a set of partners including Rahul Bhatia of IndiGo. In 2018, working closely with OYO's founder and engineering teams, Sunil co-founded The Common Room Foundation, a Motherland x Lightspeed India platform for young entrepreneurs. In July 2019 he managed the launch of Motherland Superstore. Sunil is a Founder Trustee of the Kochi-Muziris Biennale, the foundation that created Kerala’s highly successful contemporary art festival. The Biennale endeavoured to create a cultural impact both locally and globally, bringing international artists to India while providing a platform for Indian artists. Sunil also advises the Culture Ministry of India and other arts organisations around the world.