Group Chief Executive Officer of Brandix Apparel Limited, Ashroff Omar, has been instrumental in redefining the Sri Lankan apparel industry for over four decades.

He spearheads a company that develops, manufactures and markets end to end apparel solutions for world renowned brands. With a purpose to deliver Inspired Solutions through Inspired People, he is credited with pivoting Brandix into a globally recognised company with operational presence across nine countries including India, Bangladesh, Haiti and the United Kingdom.

On a journey to be the most sustainable apparel manufacturer in the region, Ashroff ensures that real change is embedded across every point of the operation at Brandix, to truly care for the planet and the communities in which the company serves. This feat has been recognised in several ways, including the company’s plant in Batticaloa being certified as the world's first Net Zero Carbon Apparel Manufacturing Facility in 2019.

In Sri Lanka, his direction has led Brandix to be adjudged ‘Exporter of the Year’ for the 7th consecutive time at the Presidential Export Awards 2020/21. He is also the Founder Chair of the Joint Apparel Association Forum (JAAF), the apex body of the Sri Lanka apparel industry and sits on the Boards of some of Sri Lanka's most respected corporates.