Shefalee Vasudev has been a journalist for the past fifteen years, writing on popular culture, social trends, and fashion. Formerly at India Today, Marie Claire as launch editor in India, Associate Editor with The Indian Express, Style Editor with Mint. Vasudev authored the book- Powder Room: The Untold Story of Indian Fashion published by Random House in 2012. Currently she is the Editor in Chief - The Voice of Fashion at RISE Worldwide Limited.